Press release here:
Asheville, NC (PRWEB) May 1, 2009 — Today’s uncertain economy is affecting sales, retention and occupancy rates at North Carolina senior-living communities while reinforcing the need on the part of community administrators to deliver greater value to new and current residents.
These are the principal findings of one-on-one interviews of executive administrators and admissions decision-makers at more than 30 North Carolina senior-living communities. Horst Construction, an East Coast leader in senior-market design and construction management, and Holleran Consulting, a nationally known marketing research firm specializing in the senior industry, conducted the interviews to help managers more effectively develop renovation and marketing strategies for their campuses.
Nearly 93% of those interviewed agree that today’s economy is making resident retention and facility occupancy a greater challenge than in previous years. However, more than half also acknowledge that, in the last year, no action has been taken to enhance the quality and appeal of their present facilities in an effort to increase occupancy and retention.