Press release here:
Atlanta foodies…start your taste buds! This April, Asheville is packing up its culinary and craft beer culture and heading to the big city. Foodtopia for the People will offer Atlantans chances to win more than 600 tasty prizes, including five culinary getaways to the mountains.
Asheville will announce five grand prize vacation winners at the Meet the Foodtopians event on April 27—an evening of farm fresh delights and a chance to mingle with the chefs, artisan food producers, farmers, craft brewers and wine makers who call Asheville home. Atlantans who win one of 30 pairs of Meet the Foodtopians tickets will also be entered to win a vacation.
Winning is as easy as pie….well, almost
To participate, answer daily online trivia questions or hunt down the secret location of the Asheville Street Team. Details at FoodtopiaforthePeople.com.
7 Comments
Lousy strategy to go to Atlanta and try and hype food and beer. This beer city stuff is a sham, based on totally bogus Internet poll. Atlanta has much better food and bars than here any time of the year. They should be promoting the Blue Ridge Pkwy, mountains, hiking whitewater rafting, etc. Those are why people come here.
This "Freaky" Fad is going to back fire . . .Oh wait its in the process of. Being "Freaky" doesnt bring in needed jobs to the area.
Atlanta is a huge, expensive market with millions of people–many of whom don't know anything about Asheville. This is a good use of marketing dollars.
I looked at the link for this promotion and am more than a bit confused. Foodtopia seems to be a contest page and you have to look hard to see a link to Asheville NC. Just can't imagine this being very successful with the theme of food to draw visitors.
I agree about Atlanta not being the right place to promote tourism to Asheville. We've already got that market covered with lots of GA folks visiting here all the time.
And, I don't see how food in AVL is the real draw — people want to visit here because of the mountains and outdoor activities — some great food here, but that shouldn't be the marketing hook, especially with Atlanta having far more food choices that little ole Asheville.
I would suggest more promotion of Asheville in central and eastern North Carolina (Greensboro, Raleigh/Durham, etc.). We always tend to overlook that part of our own state North Carolina. Atlanta is already covered, cause they already come here.
Actually Atlanta is a fantasic spot to market Asheville. Don't know if you've noticed but people still aren't spending a lot of money on vacations that include distance travel. Hitting up Atlantans to visit our town is where they need to focus. Driving distance is what folks are looking at, not flying. Atlanta, Charlotte, Knoxville and those cities within a few hours car ride are optimal target markets until people are willing to fly in from places like Chicago and Florida and beyond. These people do this for a living. Let them do it and we can welcome the folks they attract.
This seems pretty stupid. Why promote Asheville tourism in Atlanta when people there are already very familiar with Asheville and lots of Atlanta residents already visit here and many live in the mountains part of the year? Seems like they would want to go after some other areas to market Asheville. More poor marketing — they need to be more creative and think outside the box. Atlanta is a given.