Spiral Development announced today it has introduced Focalware, a photography application that calculates the position of the sun and moon anywhere in the world and at any time by utilizing GPS location and date information. Focalware is an iPhone application and is available at iTunes in the Photography category.
Focalware helps photographers and filmmakers around the globe plan optimal shots with accuracy and maximize their shooting schedules. For example, if a photographer has an assignment for a shoot in New York City on March 15, 2009 and the building in the shot faces 195 degrees but the photographer prefers raking light at an angle of 130 degrees, Focalware instantly computes a time of 10:28 a.m. with a sun elevation of 35 degrees as the time for the desired conditions.
Focalware would also be useful to hikers, astronomers and people who create or use solar energy systems.
Additional information and a video demo are available at www.spiraldev.com/focalware.
One Iphone app store user said, “After I downloaded this program and used it for five minutes, I immediately deleted the other three apps I’ve tried for calculating Sun Rise/Set times. This is THE must have program for photographers wanting/needing to know the position of the Sun (or Moon)…Great interface too!”
Focalware was initially developed in the 1990s by commercial photographer John Warner (www.warnerphotography.com) for Sharp handheld computers. Shawn Nussbaum of Spiral Development (www.spiraldev.com) has revamped the application to make it available for the iPhone.
Both live and work in Asheville, North Carolina, home to lively and growing creative and technology communities that frequently interact. Such collaboration is fostered by the Asheville Hub (www.ashevillehub.com), a catalyst organization that promotes prosperous, sustainable community development within Asheville.
For additional information about Focalware, contact John Warner at 828/254-0346.