Here’s a comment from loyal reader Anybody regarding the swirling rumors that New Belgium Brewing was considering locating an East Coast brewery in Asheville:
This rumor has been floating around the brewing community for a couple of weeks now. Heard that certain members of city council have already met with New Belgium and proposed a $3 million tax break to create 30 jobs and DESTROY our beloved, homegrown beer city. New Belgium would quickly own every sponsorship and festival and would quickly brand itself “local”. Look for a seasonal named after a WNC landmark coming soon…….. New Belgium=Budweiser DON’T BE FOOLED!!!!!
So what do you think? Would having a New Belgium in Asheville detroy our effervescent craft brew scene? Would it be fair, and good business, for local civic leaders to offer a big brewery tax breaks to move to Asheville?
BTW, the official word from New Belgium is that the company does have a short list of locations for a new East Coast operation, but it won’t divulge what cities are on that list. A company spokesman said they’re looking for a spot that has great access to transportation, that has a great quality of life and a local citizenry that “gets” craft beer.