Jamie Simpson, revealed

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Jason Sandford

Jason Sandford is a reporter, writer, blogger and photographer interested in all things Asheville.

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This recent e-mail we received took our breath away and we just had to share. You know those commercials we love to hate, the rug commercials with the busty, backward-walking bundle of energy? We’ll, the media will have the chance to travel "behind the scenes" to get up close and personal with the star, Jamie Simpson, and the production crew as they film a new commercial. Exciting, no? 

We like Jamie. But we don’t like how she yells at us sometimes. And how we see her like every 30 seconds during the local news broadcasts. But there’s no doubt that these commercials work – they stick in your mind like chewing gum in shag carpet. According to the press release below, more than 5 million people have seen Jamie do her thing. Damn!

We doubt we’ll actually get inside this incredible event. But if anyone gets any photos, please send them our way. We’d love to share, to see what it really takes to talk and walk backwards among giant hanging carpets.

Behind The Scenes With Rug & Home and Jamie Simpson

Media Day March 22nd 11:30 am – 1:30 pm at Rug & Home of Asheville

Media Day March 23rd 11:30 am – 1:30 pm at Rug & Home of Gaffney

Rug & Home TV commercials have become renown as the talk of the Carolinas, Georgia, Eastern Tennessee and Southwestern Virginia. These fast-paced, riveting commercials are even more discussed than those of the Super-Bowl. From Columbia to the Tri-Cities in Tennessee and Virginia, from Charlotte to Greenville, Spartanburg, and Asheville, nearly 5 million viewers have watched these commercials over the past 3 years, resulting in a total of nearly 300 million gross impressions.

Rug & Home won the prestigious "National Rug Retailer of the Year" award in July 2005. Additionally, Rug & Home was featured in a three-page article in the Southern Living, and was #69 in Entrepreneur Magazine and Dunn & Bradstreet’s "Hot 100 New Businesses in the Country" in 1999. Trade publications Rug News & Rug Insider have featured the store in headlining articles in the past six months as well.

For Jamie Simpson, the "Rug Gal", the Rug & Home commercials were her first TV commercial debut, and since then she has become the most recognized spokesperson in the viewing area. From car dealers to furniture retailers, everyone wants their TV spots to look like the Rug & Home commercials. "Jamie was picked from a dozen applicants," says Rakesh Agarwal, CEO of Rug & Home. "Jamie’s youthfulness and an abundance of energy is what convinced us she was the perfect selection for our commercial concept," added Mr. Agarwal. In addition to requests from numerous area businesses and organizations for Jamie’s presence, she has also done some promotional spots for the Charlotte Bobcats and Charter Media.

For the first time ever, Rug & Home is opening the filming and production session of its TV commercials to the media. This is a unique opportunity to travel behind the scenes with Rug & Home’s production team and Jamie Simpson to show an interested public what goes into the making of these illustrious commercials.

Jason Sandford

Jason Sandford is a reporter, writer, blogger and photographer interested in all things Asheville.

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12 Comments

  1. Mary B October 14, 2010

    Jamie Simpson is a breath of fresh air, although I will admit, sometimes she comes in gales. She is beautiful, confident, and does what she does really well. Folks, understand that Jamie is a performer … she gets paid to do as she is instructed. All that yelling? Even she has admitted she doesn't like to hear it the first thing after she wakes up, but honestly, it is up to the station and Rug and Home when the commercials air. She has been doing it for years, so I guess she's doing something right. Go, Jamie!

    Reply
  2. John February 1, 2010

    She Is sexually loud and annoying I agree..

    Reply
  3. Koalagirl October 22, 2009

    Oh, Jamie Simpson is recognizable all right – you can hear her a mile away. The
    Rug & Home commercials have been the same, boring ads for years – all the same
    format, with her running around, screaming and waving her arms, same dialogue and
    vocabulary – I know it all by heart. I cannot understand her popularity. Jamie Simpson
    is the MOST annoying and irritating person on TV and, as soon as I hear that first
    bellowing syllable, I mute her! I hope she retires soon!

    Reply
    1. bobby autry August 2, 2015

      i always enjoyed her beauty and the shouting never bothered my eyes.

      Reply
  4. Dave May 2, 2008

    Me again, come to find out that those 50 shots were actually taken by a "professional"? shooter for Link magazine. I thought they were done by her boyfriend.

    Reply
  5. Dave May 1, 2008

    Whoever took those 50 pictures really sucks! I’m talking model was flawless! the shadows in the face? really brutal didn’t do her any justice maybe 6 or 8 good shots. next time Jes call me. 🙂

    Reply
  6. Andy November 6, 2007

    Y’all are pretty big on this chick eh?

    Here’s my take:

    http://www.theputdown.com/theputdown/2007/10/jaime-simpson-t.html

    Reply
  7. Bulldog March 16, 2006

    Ash – If you don’t bring back photos and observations from the media event for all of us Persian and Oriental woven rug fanatics, you ought to CNTR-ALT-DEL your blog. Or, better yet,have your TV locked on only Duke highlights from SportsCenter for the next three weeks.

    – Bulldog

    Reply
  8. restlessmama March 15, 2006

    Damn, I’d love to go but I have already designated that day for picking the lint out of my blowdryer. Damn, damn, damn!

    Reply
  9. mike March 14, 2006

    More of Jamie:

    Here’s her bio at Jamie Simpson Marketing’s website:
    http://www.jamiesimpsonmarketing.com/meet_the_team

    50 pictures at:
    http://upstatelink.com/apps/pbcs.dll/gallery?Avis=BS&Dato=20060131&Kategori=LINK&Lopenr=601310801&Ref=PH

    A little more, from the blog associated with those pictures:
    http://news.greenvilleonline.com/blogs/link/2006/01/

    Her MySpace site (Google’s cache indicates she’s 25 years old, ’cause she’s sure not 14, as listed:
    http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=2375255

    And now she’s going big time:
    http://tbs.com/stories/story/0,,68031,00.html

    Reply
  10. Jeremy Brett March 14, 2006

    "These fast-paced, riveting commercials are even more discussed than those of the Super-Bowl."

    Um, yeah. Whatever.

    But oh how I wanna go. Gotta whip up some media credentials.

    /blush

    Reply
  11. Jackson March 14, 2006

    I wouldn’t mind having a party on her rug.

    Reply

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